Astrid Weikmann
sustainable innovation
Small and medium companies form the most significant percentage of overall businesses and play a significant role in developing countries’ economies. However, SMEs are often faced with a wide range of …
Continue Reading about SMEs – Using Design Thinking for Innovation →
Customer engagement is key to the development of successful services and products. Besides, this involvement reinforces business-customer relationships, including enhancing customer loyalty. …
Continue Reading about Why You Need To Engage Your Customer →
Customer experience (CX) can simply be defined as the impression that customers get from their interaction with a business entity. Generally, customer experience revolves around two major factors, …
Continue Reading about Customer Experience: The Key To Success For Growth →
Small businesses can differentiate themselves from others through great customer service – and have an effective opportunity to react to price pressure from bigger companies Customers became more …
