My Life, My Work and Your Business – Bringing It All together
Empowering Future Success: Blending Sustainability with Innovation to Anticipate and Fulfill Emerging Customer Needs.”
What I Do
In today’s business environment, navigating the dual challenges of green and digital transformation isn’t just strategic—it’s essential for ensuring long-term, sustainable success. Many businesses, however, are so entrenched in day-to-day operations that they overlook the pressing need to adapt to sustainable economic practices (Nachhaltiges Wirtschaften) and digital advancements. This oversight can leave them unprepared for the future, exposing them to risks along their supply chains and from climate change, while also missing out on significant opportunities for growth and resilience.
With my extensive background in IT, I bring a unique perspective to the table. This expertise is invaluable in understanding and implementing the technological aspects of digital transformation. It’s not just about adopting new technologies; it’s about leveraging these tools to enhance sustainability efforts, streamline operations, and create more efficient, eco-friendly business models. My IT experience allows me to see the potential of technology in reducing carbon footprints, optimizing resource use, and achieving operational excellence.
As a strategic consultant, I focus on more than just the immediate benefits of green and digital transformations. I aim to guide businesses through the complexities of adapting to these changes, ensuring they are well-positioned to meet future demands. This involves a comprehensive approach that includes risk management, exploring new market opportunities, and leveraging technology for sustainable innovation.
The transition to sustainable and digital practices offers immense opportunities for cost reduction, operational efficiency, and a competitive edge. Financial institutions and investors are increasingly favoring businesses that are committed to sustainability and technological innovation, making it crucial for companies to adapt. My role is to help businesses identify these opportunities, mitigate risks, and harness the power of IT to transform their operations and business models.
In essence, my consultancy and coaching services are about empowering businesses to lead in the green and digital revolution. With my background in IT and a strategic focus on sustainability, I help companies not just to adapt but to thrive in the modern economy. Together, we can build a future where businesses operate efficiently, sustainably, and are prepared for the challenges and opportunities of tomorrow.
Who I Am
Growing up in Vienna, Austria, with my mother, a single parent, my early years were shaped by independence and a sense of community. Spending significant time at my grandmother’s in a close-knit village, I learned the value of freedom and independence, instilling in me a drive to think differently and embrace these values in all aspects of life.
At Vienna University of Business and Economics, where I earned my MBA, the foundation for my future was laid. My career began at IBM, an innovation powerhouse, where every day was a lesson in the business world’s complexities. Transitioning into IT, starting as an application controller and later moving to Oracle as a consultant, my roles varied across sales, client services, and relationship building. Each position honed my abilities, expanding my understanding of what businesses need to flourish, from business intelligence and presales to prototyping, testing, and audience research.
My journey led me through various roles, accumulating a wealth of business strategies and insights. Working with leading consultants like Accenture, Ernest & Young, and Cap Gemini, I focused on partner management, demand generation for small enterprises, and dedicated myself to my clients‘ success.
However, the relentless pace eventually took its toll, leading to burnout. Despite reaching what I once considered my dream management position, I realized the corporate world was not my fit. This realization sparked a transformation in my career path.
Passionate about customer needs, I was always driven by the desire to offer solutions genuinely beneficial to the client, steering clear of unnecessary sales pitches. This ethos led me to explore innovation methodologies like design sprints and design thinking, with a strong focus on customer-centric strategies. The evolving challenges and problems in our world steered my attention towards sustainability, an area I passionately immersed myself in, educating myself further on topics like CSRD and sustainability reporting.
This shift not only transformed my approach to consulting but also highlighted the necessity for a collaborative effort in addressing complex projects. Recognizing the power of collective expertise, I co-founded Good Future Business, a venture dedicated to leveraging the synergy of a network of consultants. Here, we focus on workshops and accelerator programs, combining our strengths to address the urgent needs of businesses navigating the realms of sustainability and digital innovation.
My Philosophy
My consulting philosophy has evolved beyond a sole emphasis on customer experience to encompass a holistic view where sustainability, innovation, and customer experience converge. At the core of my belief is the notion that businesses do not operate in a vacuum; they are integral parts of a larger ecosystem that includes not only their customers but also the environment and society at large.
In today’s world, sustainability is not just an option; it’s a necessity for long-term success. I advocate for businesses to adopt sustainable practices not only for ethical reasons but because sustainable operations are increasingly becoming synonymous with efficient, resilient, and profitable businesses. This shift towards sustainability reflects a deeper understanding of business’s role in leading positive change, mitigating environmental risks, and seizing the opportunities presented by green transformation.
Innovation, in tandem with sustainability, plays a pivotal role in driving businesses forward. It’s about reimagining processes, products, and services to meet the challenges of our time. Digital transformation, for instance, offers unprecedented opportunities to improve efficiency, enhance customer experiences, and reduce environmental impacts. My approach encourages businesses to leverage technology and innovative thinking to create value that aligns with the needs of both the planet and their customers.
While customer experience remains a cornerstone of business success, my philosophy extends this focus to consider the broader impact of a company’s actions. It’s about understanding customer needs within the context of a rapidly changing world, where preferences are increasingly influenced by ethical considerations and the desire for sustainable products and services. I encourage businesses to cultivate deep empathy for their customers, not just to meet their immediate needs but to anticipate and shape future demand in alignment with sustainability and innovation.
I challenge businesses to ask themselves not only how they are treating their customers but also how their operations contribute to a sustainable future. This holistic approach is not merely about survival in an ever-changing market; it’s about thriving by being at the forefront of the transition to a more sustainable, innovative, and customer-centric economy.
My commitment to your success involves integrating sustainability and innovation into your strategy, enriching the customer experience in a way that respects both people and the planet. Together, we can navigate the complexities of modern markets to achieve a competitive edge that is both profitable and purpose-driven.