Astrid Weikmann
sustainable innovation
Small and medium companies form the most significant percentage of overall businesses and play a significant role in developing countries’ economies. However, SMEs are often faced with a wide range of …
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Customer engagement is key to the development of successful services and products. Besides, this involvement reinforces business-customer relationships, including enhancing customer loyalty. …
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Customer experience (CX) can simply be defined as the impression that customers get from their interaction with a business entity. Generally, customer experience revolves around two major factors, …
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